Value Pricing & Offering Guarantees

Align the customer’s desired results with the firm’s interest to maximize profits.

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  • (00:00) - Building a Focused Firm Ep 05
  • (00:35) - Welcome to Part 05: Value Pricing & Offering Guarantees
  • (06:40) - Where is the value?
  • (08:14) - Compliance Value
  • (08:47) - Economic Value
  • (11:00) - Accounting Professionals vs. Number of Potential Clients
  • (15:17) - What does price and value mean to an accounting firm?
  • (15:59) - The rule of 3
  • (21:25) - Does any of this matter to your customers?
  • (25:27) - How does Spiritual Value translate to your clients?
  • (27:21) - What does this concept of spirtual value mean in context of pricing our services?
  • (30:43) - Types of Value Pricing
  • (34:38) - The problem with hourly rates?
  • (38:13) - Answering the time/rate questions
  • (51:28) - Types of Pricing Models (not based on time)
  • (57:24) - Task-based and Output-based pricing
  • (59:14) - Productized Service
  • (01:00:52) - Access-based or Subscription Model
  • (01:01:26) - Value-based Pricing
  • (01:04:36) - Value Conversation Tips
  • (01:07:28) - Mahan Khalsa 5 Golden Questions
  • (01:10:55) - The 12 Ts for Option Building
  • (01:14:18) - Service Delivery Options
  • (01:16:48) - Option Building Results Options
  • (01:18:14) - How to present your value options?
  • (01:26:59) - Presenting your best option first
  • (01:27:47) - Golden Rules for options
  • (01:29:12) - Big guarantees, should set apart the top option
  • (01:32:03) - Creative Guarantees
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https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d

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Connect with Hector Garcia, CPA:
Website: http://hectorgarcia.com
LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/

Connect with Blake Oliver, CPA:
LinkedIn: https://www.linkedin.com/in/blaketoliver
Twitter: https://twitter.com/blaketoliver/

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Download the Earmark CPE App:
Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728

Creators and Guests

Blake Oliver
Host
Blake Oliver
Certified Public Accountant. Co-host of @cloudacctpod. Founder of @earmarkcpe. I have approximate knowledge of many things.
Hector Garcia, CPA
Host
Hector Garcia, CPA
Quick Bookkeeping & Accounting LLC. QuickBooks® Training Services. Business Consulting. Tax Planning. My e-mail: hector@garciacpa.com / office: 954-414-1524
Value Pricing & Offering Guarantees